Building a Buzz: Libraries & Word-of-Mouth Marketing
Peggy Barber & Linda Wallace
ALA Editions 2010
książka z laminowaną okładką
ex- library
stan -bdb

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with

A strategy that works for you
WOMM must-haves
Tips to effectively deliver your message
Best practices and insightful reviews

Renowned for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

"The book resulted from a project undertaken by two regional library systems in Illinois that applied for and received Library Services and Technology Act (LSTA) grants for training, planning support, and information resources on word-of-mouth marketing. The authors, hired to lead training sessions and provide advice on project development for the 35 libraries participating in the project, wrote this book so that others could benefit from the experience. It is packed with examples and includes reports from 15 of the participating libraries."
--AALL Spectrum

"I wish I had this book when I started my career. Now, 25 years later, I've found it to be a valuable tool that I'll use throughout the remainder of my career."
--Steve Sumerford, Asst. Director, Greensboro Public Library

"Librarians know that advocacy is a daily effort to keep people aware of a library's value and resources. The ideas provided by two well-known marketing consultants who know libraries make this a compact, useful, cost-effective tool that is needed in these tough times."
--Booklist

"A suitable purchase for any library that needs to improve or expand its marketing efforts."
--Against the Grain

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