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What to test?
How to choose the testing solution that's right for your organization?
How to assemble an A/B testing dream team?
How to create personalized experiences for every visitor?
And much more

Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision-making. This book shows you how, no matter your technical expertise.

How Your Business Can Use the Science That Helped Win the White House?