Creativity, Inc.
Overcoming the unseen forces that stand in the way of true inspiration
Ed Catmull

President of Pixar Animation and Disney Animation

For nearly twenty years, Pixar has dominated the world of animation, producing such films as the Toy Story trilogy, Finding Nemo. The Incredibles, Up, and WALL-E, which have set box-office records and garnered twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, Catmull reveals the ideals that have made the studio so widely admired-and so profitable. The essential ingredient in that success has been the environment that Catmull and his colleagues built at Pixar based on principles that defy convention.